Digital marketing has experienced a meteoric rise in importance and will only continue to grow as consumers become more attached to their mobile devices and demand relevant, timely content from brands. Most marketing decision-makers don’t possess the in-house capabilities to accomplish all of their digital marketing goals, which drives them to third-party partnerships. However, key performance metrics and areas of investment are always changing in order to engage and convert audiences through a cost-effective strategy. This report sheds light on the trends and insights we believe will make the biggest impact on the retail industry and marketing decisions in the very near future. Let’s take a look.
What is Driving Retail Decisions in 2018